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NAFA and ROYALDAME Present Fur Fashion and Sustainable Luxury in Shenyang

October 2, 2017

On Oct. 1 2017, the first day of the National Day Holiday in China, NAFA and ROYALDAME teamed up to present the latest in fur fashion. Inspired by NAFA’s latest campaign, “Sustainable Luxury Since 1670”, and collections from retailer, ROYALDAME, the event was hosted at the ROYALDAME flagship store at Shenyang Xinghui Fur Centre.

The event featured an incredible selection of sustainable, luxurious NAFA furs, all of which can be found at ROYALDAME. Two fashion shows took place throughout the day and attracted over 1,000 audience members, who looked on and snapped photos of the new looks.

The fashion shows highlighted the latest trends in colour, craftsmanship, style and fur choices from ROYALDAME: natural white, grey and black mink to soft, dyed hues, letting out to intarsia techniques, long and short styles as well as adorable children’s looks. NAFA’s quality labels were well represented on the runway with styles using Black NAFA, NAFA Mink, NAFA Fox as well as some NAFA Northern sable pieces.


Founded in 2000, ROYALDAME is one of the most well-known fur garment retailers in the Liaoning and Shenyang area and has loyal consumer following in that region. ROYALDAME has worked their way to become one of the top fur retailers in the Shenyang market through their collection of high quality furs, trend focused designs, superior customer experience and exceptional customer care services.

As one of the most important fur cities in China’s Northeast, NAFA’s Senior VP of Marketing, Rob Cahill and Director of NAFA China, Lumin Yao were in Shenyang to co-host the event.

Mr. Li Cangang, General Manager of ROYALDAME Fur Square with Rob Cahill, SVP of NAFA Marketing