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NAFA Explores Online Marketing Opportunities in China As Part of New 2017 Cooperative Agreement

June 12, 2017

NAFA is pleased to announce a new cooperative marketing agreement with Haining City Nashi Fashion Co., Ltd (“Nashi”), a two-time NAFA Top Lot winner and one of the leading online fur and leather retailers in China. The agreement, which was signed at NAFA’s May 2017 auction, will enable NAFA and Nashi to create innovative online marketing initiatives that will be featured throughout the 2018 selling season on MSbeast, Nashi’s online store.

MSbeast is very well known within the Chinese e-commerce community and has over 200,000 consumers. Since its inception, MSbeast has achieved impressive sales results, doubling its sales volume very year for the past three years.

“MSbeast is committed to providing consumers with top quality fur garments, which is why we buy our furs from NAFA. This commitment to quality is more important than ever because fur is becoming increasingly popular amongst the younger generation. We expect that more young consumers interested in fashion and quality will also be interested in purchasing high quality fur garments. Our cooperative agreement with NAFA is an opportunity to engage with these new consumers, showcase our impressive inventory and inform them about fur and the fur industry as a whole.” said Qi Lizhi, CEO of Haining City Nashi Fashion Co., Ltd about the new NAFA/Nashi cooperative agreement.

NAFA is excited about this new online marketing endeavour. The two companies have already begun working together on several upcoming projects including but not limited to online business development and consumer education about fur, fur ranching and animal welfare.

The Top Lot of Lavender Mink—Male was purchased by Stuart Bewley of Polar Furs Ltd. for Haining City Nashi Fashion Co. Ltd., of Haining, China for $440. Produced by Pavek-Gamroth.