On October 11, CHIC (China International Fashion Fair) Shanghai, the semi-annual three-day fashion, clothing and accessories trade show, kicked off for the second time in 2017.
On the show’s second day, NAFA treated fair-goers with a fashion show featuring the latest in international designers collection under the NAFA label. Held in the exhibition center entrance, hundreds of CHIC visitors from around the globe viewed the show.
International brands featured in the show included Oscar de la Renta, Gianfranco Ferré Furs, RinDi, Christian Ghelmetti, Braschi Furs, Ego, Langiotti, Harbin Guifuren Fur Square, and Shulan Fur.
Most notably, NAFA debuted the new variety of NAFA Marble Mink, a stunning and unique coloration crafted in designs by Shulan and Gianfranco Ferré. The new NAFA Marble Mink from Unicorn Fur Farms will be sold exclusively at NAFA in 2018.
The NAFA China team also unveiled the third edition of FRONTROW Fur in Fashion Magazine. This issues features a fulsome review on the Chinese fur and fashion industry, giving profile to important Chinese brands and designers.
The launch of FRONTROW in China is another important step in continuing to expand NAFA’s relationship with the Chinese fashion trade, both in showcasing the rich variety of NAFA furs to a wider audience and in creating more opportunities for partnerships in this large and vibrant market.
The event was attended by NAFA’s Lumin Yao, Stephanie Liu, Angela Chen, Bruce Dong and Gianni Jiang.