Earlier this month, NAFA participated in the 2017 China (Yuyao) International Fur Exhibition, a trade show held in Yuyao, China from July 2-7. The event, themed “Change, Reborn, New Space” showcased a new generation of designers and manufacturers as well as innovative designs, materials and technologies to local and coastal Chinese fur manufacturers.
Hosted by FURCHINA and the Yuyao Fur Chamber of Commerce, the weeklong trade show took place at the Conference & Exhibition Centre in Yuyao’s China Fur Industrial Park. Organizers estimated an overall attendance of 6,000 guests. Grand sponsors included the China Leather Association, China Fur Association, Zhejiang Leather Association, and the China Fur Market.
NAFA launched the 2017/18 Heritage Campaign: Sustainable Luxury Since 1670 at the event and showcased a collection of garments designed by some of the top names in fur fashion, both of which attracted a lot of positive attention. In addition, NAFA promotional materials such as the 2017/18 Heritage Campaign Lookbook, JUST NAFA and Front Row were made available to all interested attendees. Lastly, NAFA, a valued international exhibitor, was presented with a special award from the Organizing Committee for its continued support.
NAFA is proud to have participated in the 2017 China (Yuyao) International Fur Exhibition and will continue to support to the growth and development of the Chinese fur industry in the future.