Black NAFA Signature Garment Reveals Creativity, Lavishness and Quality
Each year since its inception in 2003, a signature image for Black NAFA has been at the heart of NAFA’s international marketing campaign. Designers from different countries have been invited to showcase their talents in the creation of a unique garment. This year’s invitation went to Russian designer , Natalia Valevskaya, who possesses a wealth of talent as she comes from a culture that embraces fashion as art and has a true appreciation of craftsmanship.
Ms. Valevskaya’s sensational design of a Black NAFA mink dress and shoulder wrap, reminiscent of the opulence of the 1920’s era, was inspired by the “The Great Gatsby” theme of this year’s campaign. This ensemble will make its debut at gala fashion shows around the world this fall. It will also be the focal point of the 2012-13 multi media campaign and will be used in NAFA print brochures, magazine ads and billboards.
The beauty and sophistication of a turn of the century mansion in upstate New York and the glamour of New York City as depicted in F. Scott Fitzgerald’s celebrated novel were the inspiration for this summer’s photo shoot. To recreate this mood, NAFA captured images on location at Toronto’s Graydon Manor Estate and the newly opened Trump Tower in the city center. Ms. Valevskaya’s Black NAFA signature dress caused quite a stir in the elegant Trump Tower with many of the chic hotel guests seeking the opportunity to experience the touch of Black NAFA Mink.
The images from this photo shoot reveal the creativity of the designer, the lavishness of the 1920’s and the superior quality of Black NAFA’s furs. Images will appear in fashion magazines around the world throughout the 2012-13 season.