NAFA’s 2012-13 Photo Shoot Underway
Each year NAFA undertakes a photo shoot to produce images for the brochures that feature Black NAFA, NAFA Mink, NAFA Fox and NAFA Northern wild fur. The popularity and success of this project has provided for more creativity and expansion this season.
The theme of NAFA’s 2012/13 campaign is “The Great Gatsby” and was inspired by the 1925 award-winning novel by F. Scott Fitzgerald. Portraying the American lifestyle of the early 1920s, the mood is one of beauty and sophistication set against a backdrop of a turn of the century mansion in upstate New York and the glamour of New York City.
To recreate this mood, NAFA’s photo shoot was done on location at Toronto’s Graydon Manor Estate and the newly opened Trump Towers in the city center. Three separate shoots were completed working with two of the city’s top photographers and models from New York, Paris and London.
Stunning Black NAFA creations by Gianfranco Ferre, Michael Kors, Oscar de la Renta, Guy Laroche and other international designers were included in the Trump Tower setting along with NAFA’s signature garment of the year by Natalia Valevskaya. This renowned Russian designer created a Black NAFA cocktail dress, lavishly trimmed with mink tassels that was reminiscent of the 1920s.
As part of a buyer co-op and support program, NAFA also included many garments from leading fur manufacturers. Manufacturers have expressed their thanks as this allows them to be a part of a strong international campaign that offers individual brand awareness.
In addition to the special NAFA brochure photo shoots, several international fashion magazines have again taken the opportunity to do their own editorial fur fashion photo shoots in Toronto with NAFA. These include China Elle, Korean and China Noblesse, Russian Marie Clair and Aeroflot Style.
Images from “The Great Gatsby” photo shoots and other exclusive NAFA photos shoots will debut in August and be seen throughout the year in top fashion magazines, on billboards and as part of a digital advertising.