Northern Lights puts Fair Visitors “In The Picture”
The 30th annual NAFFEM Fur Fair was held April 29th to May 1st, 2012 at the Bonaventure Convention Center in Montreal, Canada. Although the number of exhibitors was down from last year, many buyers had a positive feel about atmosphere. There was more creativity in design and the collections offered greater choices.
NAFA’s booth at this milestone fair was designed to highlight what the Canadian manufacturers are famous
for – wild furs. The activities caused a big sensation as visitors were invited to get a little “Northern Exposure” by donning one of the wild fur garments from NAFA’s Northern Lights collection and having their photo taken against the Toronto city skyline backdrop.
Visitors and exhibitors alike delighted in the opportunity to receive a picture of themselves in one of the trendy new fur fashions. As many waited for their time in front of the camera, they learned more about the Northern Lights concept of creating lifestyle furs for the young consumer at an affordable price point.
NAFA paid tribute to NAFFEM’s 30th anniversary with a video salute prior to the lunchtime show they sponsored on the second day of the fair. At this time, Mark Oaten, CEO of the IFTF, and Cody Bokshowan, NAFA’s Art Director, joined Paula Lishman, President of the Fur Council of Canada, on stage for the presentation of the Vicki-Y contest award. First place was presented to the young designer Alexandre Hamel.
As the fair was coming to a close and buyers preparing to leave, many stated that they had exceeded their budgets but they were quite pleased with their purchases. The fair organizer, Fur Council of Canada, along with designers and manufacturers had all contributed to the success of the 30th NAFFEM Fair.