Studio NAFA’s Outreach Program Finds Success In Istanbul
Istanbul, Turkey has long be famous for its leather industry, so it was only natural that with the success of fur in the fashion world, manufacturers would begin to add more fur to their designs and add a compliment of full fur garments to their collections.
With an eye to the future and an increase demand for fur from Turkey, a Studio NAFA Outreach workshop was held on January 16, 2012. The full day seminar focused on the technical aspects of NAFA furs and was attended by over 60 company representatives. From owners and senior management to fur cutters and sewers, it was obvious that the participants were interested in learning more about NAFA and auction and marketing programs.
After a welcoming speech by KSIAD President Mr. Kadir Kilic, NAFA’s Senior Vice-President for Marketing, Diane Benedetti, shared a brief history of Hudson’s Bay and the evolution into North American Fur Auctions. This was followed by a recap of the 2011 international marketing campaign and look to future promotional opportunities for the burgeoning export market in Turkey.
Bobby Poulios, Vice-President of Buyer Relations, gave a product demonstration that included the most popular NAFA Northern wild furs along with ranch-raised mink and fox and highlighted Black NAFA mink and its reputation as truly the finest mink to be found in the world.
The morning session ended with Roberto Contiero, senior craftsman and master technician from Italy, offering a brief introduction to pelt quality and identifying the best possible uses for several NAFA fur products.
Following lunch, Roberto continued the technical program with demonstrations of correctingflaws through cutting and sewing techniques. The technicians crowded around the table and machines for a close up view, taking notes for future reference.
As the afternoon progressed, new techniques for beaver and raccoon were introduced. Many questions arose and spirited discussions continued until it was necessary to close this workshop and bid the participants farewell.
There was no question that NAFA furs had made a great impression within the Turkish fur industry. Another Studio NAFA workshop will be planned for later in the year.