NAFA Rocks With Guifuren Fur Square  

The Heilongjiang television station was the venue once again for Guifuren Fur Square’s annual winter extravaganza fur festival in Harbin, China.  Over 1,600 people gathered for the special event held on November 8, 2011, in Asia’s largest television sound studio.

This yearly gala has grown in both size and status each year with an extended television viewership of over 15 million people.  Four television channels in the province of Heilongjiang will air the show several times over the course of the winter season in prime time spots, beaming the program into the adjacent provinces of Liaoning and Jilin.

This area is often referred to as the “golden triangle” of China’s retail fur industry with estimates of 250,000 to 500,000 fur garments being sold annually.  NAFA has been active in northeast China since the early 1990’s and the NAFA brand is the most recognized label by fur consumers.

The evening of entertainment erupted with highly choreographed dance routines and high-energy performances by Hong Kong, Taiwanese and mainland pop stars.  NAFA joined in the celebration with four scenes intermingled with the celebrity entertainment.

From the fabulous collection of chic NAFA Mink coats to the fun and sensual looks in NAFA Fox and NAFA Northern wild furs, the audience showed pleasure throughout with applause indicating their favorites.  The breath taking finale of models floating down the glitter strewn catwalk in Black NAFA mink left many saying the show ended all too quickly.

In addition to NAFA’s team of China agents, Lumin Yao, Dragon Hu, Gianni Jiang and Si Yang Wang, NAFA’s Sr. VP of Marketing and Promotion, Diane Benedetti was on hand to assist in the preparation.  Special guests for the evening were Doug Lawson, CFO of NAFA, Iain Dunbar, VP, Buyer & Auction Services and Kevin Douse, Head Auctioneer & Marketing Representative.

At the close of the event, Doug Lawson commented, “From the moment I walked into the huge sound stage area with the intricate set design, I knew that this was something extraordinary.   I am so pleased and proud that NAFA was such an important part of the evening.”